In our multicultural office at Rosetta Stone, it’s a tradition (or actually a must!) to bring candy into the office after you’ve visited another country. That’s why I brought ‘chocolate letters’ to our office.
Dutch celebration of Sinterklaas
Chocolate letters are a typical Dutch treat associated with the celebration of’ ‘Sinterklaas’ on the 5th of December. For most people in the Netherlands, St Nicholas’ Eve, is actually the most important day for gift-giving in December, it’s even bigger than Christmas.
During the Sinterklaas celebration, it’s a tradition to receive the first letter of your name made out of chocolate. Chocolate letters can be made of dark chocolate, milk chocolate or white chocolate, and are available in fancy varieties, filled with praline and decorated with marzipan or nuts.
Fact: These days, Dutch chocolate factories produce roughly 20 million chocolate letters a year (for a population of only 16 million).
With the Christmas season coming up, I wanted to share this typical Dutch tradition with my colleagues and our fans. So during my recent visit in Holland I got all letters of ‘Rosetta Stone’, made out of chocolate. But there was 1 thing missing… a chocolate hashtag!
These days the # is an essential character in all conversations with our fans on social media, as it is for many people and companies.
So that’s where the crazy idea started, to add ‘world’s first chocolate hashtag’ to the chocolate alphabet! And to spread this tasty Dutch tradition with the rest of the world.
Together with the University of Applied Sciences of Amsterdam and the Chocolademakers we are making this idea happen, just in time for the Sinterklaas celebration!
World’s first chocolate hashtag
Want to know more? Follow our mission on www.chocohashtag.com