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Rosetta Stone Celebrates Launch of Four New Products

2008 May, 16

Rosetta Stone, leading language learning software providers, today celebrated the launch of its first programme in the Irish language. The new product will be released in Rosetta Stone Version 3 Personal Edition, and is the 31st addition to the company’s library of language learning solutions.

The launch is part of an expanded offering of Rosetta Stone Version 3 Personal Edition programs including Mandarin, Japanese and Hebrew. All of the new programmes use patent pending technology to create an environment of complete immersion in the language — the fastest and most effective way to learn a new language.

Rosetta Stone Version 3 Personal Edition is the next generation of an interactive software program that uses technology to create an environment of complete immersion in the language — teaching you the way you learnt your first language.

Steven Wines, Managing Director for Rosetta Stone Europe, said: “We are excited to offer four more languages in Rosetta Stone Version 3 Personal Edition, and are particularly delighted to add Irish to our product portfolio. For years we’ve seen tremendous interest in the Irish language, so it’s only fitting that we offer it for the first time in a Version 3 Personal Edition, which captivates learners and keeps them engaged to make learning a new language fun, so they’ll stick with it.”

Millions of learners in more than 150 countries have already used Rosetta Stone to gain the confidence that comes with truly knowing a new language.

For further information please contact:

Becky Barr
hblmedia
Tel: 0207 612 1830
E-mail: becky@hblmedia.com

Notes to Editor:

About Rosetta Stone Inc.

Rosetta Stone Inc. is a leading provider of language learning software. Acclaimed for the speed, power and effectiveness of its Dynamic Immersion™ method, Rosetta Stone is a revolutionary language learning software program. While teaching more than 30 languages to millions of people in more than 150 countries throughout the world, Rosetta Stone software is the key to Language Learning Success™. Rosetta Stone was founded in 1992 on two core beliefs: that the natural way people learn languages as children remains the most successful method for learning new languages; and that interactive CD-ROM and online technology can recreate the immersion method powerfully for learners of any age. Rosetta Stone Inc. UK headquarters are based in London. For more information, visit www.rosettastone.co.uk.

Proven Method: The Most Effective Way to Learn a New Language
Its proven method, innovative versatile instruction and clever, easy-to-use program, creates an engaging learning environment. The Rosetta Stone Dynamic Immersion™ method immediately teaches users to think in a new language by connecting the new language with vivid imagery in real-life contexts to convey meaning. Through Adaptive Recall™, learners are tested on new language knowledge at optimal intervals to ensure efficient retention. The program’s Contextual Formation™ uses these patterns and life-like simulations to provide the context learners need to produce completely new spoken or written language. Rosetta Stone Version 3 offers an instinctive user interface, high-quality audio, beautiful photography and state-of-the-art technology make the language learning experience dynamic and exciting.

Learn Listening, Speaking, Reading and Writing Skills
Proprietary speech recognition technology, guided pronunciation exercises and simulated dialogues build confidence in speaking. Learners acquire reading and writing skills by associating letters and words with their new sounds and meanings. Learners become proficient in understanding the new language through exposure to native speakers and meaning derived from relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success.

Robust Product Offering
Rosetta Stone Version 3 now offers Level 1, 2 and 3 instruction in 14 languages: Arabic, English (UK), English (U.S.), French, German, Hebrew, Irish, Italian, Japanese, Mandarin Chinese, Portuguese (Brazil), Russian, Spanish (Latin America), and Spanish (Spain). Prices range from £139 (for a Level 1 CD-ROM only) to £339 (for Level 1, 2 and 3 CD-ROM set). Learners can also order a three or six-month online subscription. A headset microphone is included with every order. A comprehensive product demonstration of Rosetta Stone is available online at www.rosettastone.co.uk and will be available for purchase on the website and on www.amazon.co.uk.