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Rosetta Stone Opens First Experience Retail Store

2009 April, 29

New Retail Concept to Be Located in Short Hills, New Jersey, USA

Rosetta Stone^® Inc. (NYSE:RST), a leading provider of technology-based language learning solutions, announced today it has opened its first retail outlet designed to provide a more complete experience of Rosetta Stone. Located at The Mall at Short Hills, in Short Hills, New Jersey, USA, the new store will allow consumers to fully experience the award-winning Rosetta Stone Dynamic Immersion^® method that unlocks the natural language-learning ability in everyone.

Rosetta Stone has also opened a number of new kiosks nationwide to give language learning enthusiasts an opportunity to discover a better way. Customers can now find Rosetta Stone solutions for beginner, intermediate and advanced foreign language learners in more than 30 languages, at more than 155 convenient kiosk locations throughout the United States.

"The ability to speak at least one foreign language can change the world you live in - opening doors to countless professional, travel and educational opportunities," said Tom Adams, chief executive officer, Rosetta Stone. "We're pleased to open our first experience store and these new kiosks nationwide making it now more convenient for customers to immediately begin their language learning journey."

For more information please visit www.rosettastone.co.uk.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone offers an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organisations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age.

Rosetta Stone Inc.
Media Contact:
Rebecca Barr
+44 207 819 1296
rbarr@rosettastone.com
or
Investor Contact:
Christopher Martin
+1 703 387 5927
cmartin@rosettastone.com